Entertainment Leader, Trans World Entertainment Corporation, Implements Vcommerce for End-to-end Ecommerce

Scottsdale, AZ (PRWEB) February 14, 2007 -- Trans World Entertainment Corporation (Nasdaq: TWMC) one of the largest and most experienced specialty music, video and video game retailers in the United States, announces that it has selected and implemented Vcommerce Enterprise™, for its end-to-end online retail business. Trans World Entertainment has nearly 1,000 stores in the United States, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico under various brands. The Company is in the process of consolidating the majority of its stores (Coconuts Music and Movies, Strawberries Music, Wherehouse, Sam Goody and Spec's) under the name f.y.e. for your entertainment. The Company also operates over 130 video only stores primarily under the Suncoast brand and multiple web properties including www.fye.com, and selected Vcommerce based on its commitment to delivering a world-class multi-channel shopping experience. Vcommerce is the industry leader in enterprise multi-channel eCommerce solutions for online retail.



Trans World Entertainment (f.y.e. for your entertainment stores) intends on redefining the shopping experience for entertainment shoppers by delivering a convenient and consistent multichannel shopping experience. Gift cards can be redeemed online or offline. All of this and more is accomplished by a tight integration of systems between the offline and online channels. The result is a state-of-the-art shopping experience with advanced supplier management across a multi-point distribution network, best-in-class storefront merchandising flexibility and numerous advanced features including multiple payment options. Additionally, f.y.e. customers will benefit from fully integrated best-of-breed third party solutions for search and web analytics, delivered as part of the open Vcommerce platform.

"Customers have multiple options for buying entertainment today and we are committed to shifting with the changing times," said Jim Litwak, President and COO. "This commitment requires that we present a dynamic shopping experience that allows our customers to quickly locate and consume entertainment in whatever form or fashion is suitable to their needs. Vcommerce has given us the flexibility, merchandising breadth and a single solution to manage our entire online presence that can also grow with us as we consider a fully integrated multichannel value proposition."

Vcommerce Enterprise is delivered as a software-as-a-service (SaaS), which allows clients to leverage the configurability and security of a 'behind the firewall' software implementation while enjoying the ease of deployment and a continuously updated feature set that provides the client with a truly 'future-proof' solution. Unlike traditional "outsourced" eCommerce solutions, Vcommerce Enterprise allows for easy deployment, customization and provides simple powerful, tools and services, so online retailers never lose control of their brand.

"Shopping entertainment presents one of the most complicated challenges for eCommerce technology, specifically from a content, search and navigation perspective," said Dan Kennedy, President and Chief Technology Officer of Vcommerce. "Frankly, this is where an eCommerce solution must shine because the best fulfillment solution on the market cannot compensate for cart abandonment and lackluster demand generation. Our approach to managing the storefront and fulfillment experience in concert, as part of a single integrated solution, so merchandise is easy to find and buy, answers the entertainment industry very nicely."

About Trans World Entertainment Corporation
Trans World Entertainment is a leading specialty retailer of music, video and video game products. The Company operates nearly 1,000 retail stores in the United States, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico under various brands. The Company is in the process of consolidating the majority of its stores (Coconuts Music and Movies, Strawberries Music, Wherehouse, Sam Goody and Spec's) under the name f.y.e. for your entertainment. The Company also operates over 130 video only stores primarily under the Suncoast brand and on the web at http://www.fye.com, http://www.wherehouse.com, http://www.secondspin.com, http://www.samgoody.com and http://www.suncoast.com.

About Vcommerce Corporation
Vcommerce is the industry leader in enterprise eCommerce solutions for online retail. Retailers can choose to leverage Vcommerce Enterprise™ as a true end-to-end solution or select just the capabilities and services they require. Vcommerce Enterprise consists of advanced solutions for eMarketing, eCommerce storefront, order management, fulfillment and logistics and customer service. Proven with leading online retailers for nearly a decade, Vcommerce solutions allow clients to expand their online retail capabilities rapidly, cost effectively while retaining control over business processes, branding and the total customer experience. Recognized for its online retailing expertise, platform flexibility and scalability and low-risk methodology for enabling eCommerce, Vcommerce is SAS 70 Type II and PCI Level I certified. Vcommerce clients include Overstock.com, eToys Direct, Ritz Interactive, MTV Networks and newegg.com. Located in Scottsdale, AZ, the company is privately held, and its investors include Internet Capital Group, Inc. (Nasdaq: ICGE). For more information, please visit www.vcommerce.com or call 480.922.9922.

© 2007 Vcommerce Corp. All rights reserved. Vcommerce is a registered trademark of Vcommerce Corporation. Any other company or product names mentioned herein are the trademarks of their respective owners.

Contact:
Karen Greenberg
Vcommerce Corporation
480-551-3791

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