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Byte Sized Consumer Entertainment

(PRWeb) March 29, 2007 -- From ring tones to casual games, much of today's entertainment is being offered to consumers in bite-sized morsels. The March issue of Wired magazine is calling the trend "snack-o-tainment." News, music, television, games, sports, fashion -- it's all being condensed down into cellphone games, blogs, RSS feeds, emal blasts, viral applications, and YouTube videos. For today's busy consumers short bursts of entertainment is to be consumed fast and frequently. Playing mini-games, making a hit parade of personal video and music clips, and tailoring your news are trends that will only continue to grow.

In this environment, online advertisers consider the buzz phrase "engagement time" all the more crucial. That's why we see brand entertainment or advertainment which fuses advertising into entertainment content (such as an online game or dektop toy) enjoying tremendous growth. According to the Yankee Group, brand entertainment advertising, including advergames will approach $1 billion by the end of the decade. Advertainment provides repeated exposure to a brand and this means more engagement time by consumers.

Yummy Media desktop toys, advertoys, and mini-games fit nicely into this trend with short, yet incredibly sticky, downloadable desktop fun. With 3D animations, updateable features, and unique user interfaces, our desktop products offer quick bursts of entertainment along with a fun and engaging way to present a brand online.

The Yummy Desktop Advantage
The goal for any online advertiser is to expose a consumer to their brand repeatedly. Yummy Media desktop advertoys and advergames offer "outside the browser" exposure on the hottest online advertising real estate in the world -- a targeted consumer's desktop. It's the prime spot to build brand awareness, drive traffic to the main website, and get your message across in a fresh and entertaining way. Here are just a few more benefits of a desktop advertoy or advergame for your company:

Brings your brand to life
Increases frequency of contact with your consumer
Provides measurable results
Reaches more people with viral capabilities
Can mirror initiatives in other media
Great for online promotions and contests

Associating a brand with the fun of gaming is known to lift brand metrics such as brand awareness, message association and purchase intent. Yummy Media's custom, private label, desktop advertoys or advergames will help your consumers remember not just your brand. but to also associate specific brand attributes with it

http://yummyworks.com/Yummy/ToyDetails.aspx?t=8

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