City Hall Los Angeles

danah boyd and Henry Jenkins Keynote Ypulse 2007 Mashup to Discuss Influence of Online Youth Culture on the Media & Entertainment Industries

New York, NY (PRWEB) June 6, 2007 -- Ypulse.com, the leading independent blog for youth and teen media and marketing professionals, in partnership with conference producer Modern Media, today announced that the morning keynote Tuesday, July 17 at 8:45am will feature danah boyd, Fellow, Annenberg Center for Communications, University of Southern California and Henry Jenkins, Director, Comparative Media Studies Program, MIT, in a discussion that covers the Convergence Culture: A Keynote Conversation.

"Their keynote will give attendees insight into why sites like MySpace, YouTube and Facebook have become cultural phenomena, and the role young people are playing in transforming the media and entertainment landscape," said Anastasia Goodstein, Ypulse founder and co-producer of the Mashup. "Nobody knows more about what teens are doing online than danah and nobody knows more about fan culture than Henry."

The 2007 Mashup takes place July 16 -17 at the Hotel Nikko, San Francisco, CA, and will focus on reaching youth with tools such as social networking and user-generated content, and will feature two special live performances. The opening reception Monday, July 16 at 6:30pm will include a live acoustic performance by Secondhand Serenade, one of the most organic teen music success stories of 2007 (http://www.secondhandserenade.com).

An exclusive performance of "Mortified" will close the Mashup Tuesday, July 17 at 5:45pm, a production in which people read from their real teen diaries. This performance will help put delegates in touch with their own teen years and inspire a deeper understanding of - and empathy for - where teens are coming from (http://www.getmortified.com).

The Mashup will also feature a "Youth Media Showcase," an exhibitor space where Bay Area youth media organizations will be speaking to attendees as well as showing examples of the work they are doing with local youth.

For more information and to register for the Mashup, go to www.mashup.ypulse.com.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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