Firebrand -- A New Entertainment and Marketing Destination Dedicated to the best in Commercial Culture to Launch on TV, Web and Mobile
New York (PRWEB) September 26, 2007 -- Firebrand, the new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions, today announced plans for its October 22nd launch.
Firebrand programs the "coolest" TV commercials the way MTV used to program music videos, creating the first multi-platform network to go "live" simultaneously on TV, the web and mobile.
Firebrand's "Commercials as Content" programming launches on the ION Television Network, weeknights at 11 pm in 94 million households, as well as 24/7 on the web at www.firebrandtv.com, www.usanetwork.com www.adweek.com and on hand-held mobile devices, initially through iTunes, and MSN when available.
Investors Microsoft, NBC Universal and GE's Peacock Equity Fund, ION Television, as well as Adweek, Brandweek and Mediaweek, among others, joined Firebrand at its announcement during Advertising Week at the Paley Center for Media.
"Firebrand enters the media landscape as the era of the commercial interruption is coming to an end," says John A. Lack, CEO/Co-Founder. "We curate the best TV commercials and promotions from around the world - connecting consumers directly with their favorite brands in an integrated environment."
Firebrand has also built personalization tools so consumers can create their own playlists and share their favorites spots.
"With Firebrand, our multi-tasking audience can find us on every platform," says Lack. "It's a unique environment where they can 'Watch, Win, Shop and Share'."
Firebrand's primary demographic is the highly desirable "Gen Y/Millennials," who voraciously consume pop culture, and are already sharing commercial content with their friends. This group boasts purchasing power of more than $200 billion a year and already account for 40% of Internet shopping. But, Gen-Xers and Boomers will also find something they like on Firebrand, with playlists that include their favorite brands, vintage commercials, special promotions and the best international spots.
"Firebrand takes the traditional method of programming television commercials and turns it on its head," says Román Viñoly, Chief Creative Officer/Co-Founder. "We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it."
Firebrand also features 'Commercial Jockeys' or CJs to contextualize commercials as art and guide viewers through the spots, contests and promotions.
"On Firebrand, you'll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO," says Viñoly. "To be true to our consumers, you can't pay us to air a bad spot. "
Firebrand will also provide advertisers with the Firebrand Dashboard ?, an innovative diagnostic tool that integrates industry standard television and online response data. For the first time, advertisers can see TV viewing and online clicks side by side, for specific spots and offers, delivering advertisers a meaningful ROI analysis.
Firebrand can be found at www.firebrandtv.com, www.usanetwork.com and www.adweek.com weeknights on ION television network from 11 PM -12 AM ET, and on mobile devices. For additional information, check out http://press.firebrandtv.com
PR Contact:
Dawn Rowan
646-747-3600
dawn.rowan(at)firebrandtv.com
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
|
Shouse Law Group, Los Angeles California DUI Attorneys, Expand into Las Vegas
Shouse Law Group Cites DUI.com | DWI.com for Growth in Southern California and Las Vegas. They opened their Las Vegas DUI office this month.
Beryll Los Angeles
Berylls West Coast location in Santa Monica, is not only studio for the handcrafted Beryll collections but also showroom and appointment only flagship store as well as gallery of Beryll founder and designer Sigmar Bergs art work - www.beryll.com - Beryll the upscale accessory company recognized by discerning fashion connoisseurs for its superior quality, trend-setting designs, limited-edition sunglasses and unique handcrafted jewelry and leather collections made in USA
Hohner Announces Los Angeles And New York Viewings of the Bob Dylan Collection
Hohner Inc. announces a special viewing of the Bob Dylan Collection of hand-signed harmonicas at Sam Ash Music. The collection can be seen at Sam Ash Music, 7360 Sunset Blvd, Los Angeles, CA (323-850-1050) from September 24 through October 8, from 10:00 a.m. 8:00 p.m. It can be seen at Sam Ash Music, 155 W. 48th Street, New York, NY (212-719-2625) from October 15 through October 29, from 10:00 a.m. to 8:00 p.m.
Los Angeles County Embarks On Landmark Trade Mission To China
Supervisor Antonovich to Lead Delegation with World Trade Center Association LA-Long Beach and the LAEDC to Strengthen Vital Trade Pacts
Los Angeles Organizing Expo Reflects The Most Current Trends In Residential And Business Organizing
A record crowd of consumers, organizing professionals, home building reps and interior designers attends the areas only event geared for getting and staying organized.
Los Angeles Consumers Discover Time-Saving Products at 4th Annual Los Angeles Organizing Expo
Los Angeles' only public organizing expo devoted exclusively to time-saving products, solutions, tools and services, is set for Monday September 22, 2008 at the Olympic Collection in West Los Angeles. Returning this year is the "Organizing Theater" and new for 2008 is the "Ask The Organizer Panel" where the public can address their very own organizing challenges.
A New Threat: Increasing Car Accidents in Los Angeles
Car Accidents in the United States
Los Angeles Negligence Lawyers: Lending a Hand to Prevent Carelessness
A person can receive injuries in various ways and times. Even if a person is careful with regard to his actions, harm may be acquired due to the wrongful doings or carelessness of other people.
In Los Angeles, Hollywood Is the Symbol For Entertainment
The term 'entertainment' is one and the same with Hollywood, Los Angeles, if nowhere else. Hollywood is home to many famous studios, and has turned out blockbuster after blockbuster over the years. It is understandable why it known as the 'entertainment capital of the world.'
Los Angeles Mall Offers Shopping And Services
The Beverly Center is a shopping mall in Los Angeles, CA. It is housed in a monolithic eight-story edifice situated in the city of Beverly Hills, near West Hollywood. The Center serves the entire city of Los Angeles. The mall's tenants include Macy's, Bloomingdale's, and a multi-screen theater. Also present are such retail outlets as Banana Republic, Victoria's Secret, Dolce and Gabbana, Louis Vuitton, Gucci, Dior and Hugo Boss. The mall's terrace offers a panoramic view of downtown Los Angeles.
LoanToolbox Named One of Los Angeles' Fastest Growing Companies in Deloitte's Los Angeles Technology Fast 50
LoanToolbox, the mortgage industry's leading provider of innovative marketing and training solutions, is recognized as one of the fastest growing technology companies in Greater Los Angeles, CA.
The Renaissance Hollywood Hotel & Spa Throws Support Behind 2008 Aids Walk Los Angeles
AIDS Walk Attempting to Out-Raise Last Year's $3.9 Million Fundraising Record.
Finding the Right Los Angeles Sedation Dentist For You
How many times have you suffered from the discomfort that a toothache can bring but endured it anyway because you were too afraid of paying your dentist a visit Well, you do not have to fear no more
Bankruptcy Attorneys Los Angeles - How To Find The Best Attorneys Los Angeles Has To Offer
Are you looking for bankruptcy attorneys in Los Angeles Many people today are in the unfortunate situation of having to file for bankruptcy, and bankruptcy attorneys can certainly help alleviate that situation as much as possible by getting the best possible deal for you in court
"6 Hour Learn Salsa Bootcamp - Sweeping The City of Los Angeles" Salsa Lessons in Los Angeles
The LearnSalsa Bootcamp is sweeping the Los Angeles County by surprise. Popular shows, "Dancing with the Stars" and "So You Think You Can Dance?," have helped the success of LearnSalsa.com to grow up to 100 students per Learn Salsa Bootcamp. Salsa Lessons in Los Angeles by LearnSalsa.com
|
 |
|
