Entertainment Exec Patti Burke Joins InStore Broadcasting Network Senior Management Team
Salt Lake City, UT (PRWEB) October 30, 2007 -- InStore Broadcasting Network (IBN) announced today that Patti Burke will join its executive management team. Ms. Burke will oversee production and programming across the IBN PerfectMedia? network including in-store radio, in-store television, and on-line.
Rob Brazell, IBN CEO stated: "Our last two years of research reveals that while our network impressions can be purchased and measured by Nielsen with traditional media standards, retail media presents unique communication challenges that require innovative insight and expertise. Patti's work at Disney and DreamWorks make her uniquely qualified to help drive our integrated programming and content approach."
Ms. Burke commented: "IBN's shopper-centric approach provides an ideal platform to communicate the brand experience at point-of-sale. IBN does an excellent job of engaging consumers in the store and at home, and I look forward to leveraging our strengths in this area."
Jim Deveau, IBN EVP of Marketing added: "IBN leads this industry by partnering with retailers and advertisers alike to create engaging consumer experiences. Our consumer and retail marketing expertise helps us deliver unique content solutions that drive shopper behavior and build brand preference. Patti brings tremendous depth to these capabilities, and I look forward to working with her as we extend this leadership advantage".
Ms. Burke has an extensive background in entertainment production, most recently as Head of the PDI/DreamWorks Animation Studio in Northern California. Productions completed during her tenure include SHREK 2, MADAGASGAR, OVER THE HEDGE, SHREK 3D (Universal Studios,) and FATHER OF THE PRIDE (Primetime CG TV Series.) She also assisted in bringing the DreamWorks Animation Company Public in 2004.
Prior to joining PDI/DreamWorks, Ms. Burke was Head of Production for Walt Disney Imagineering's Theme Park Productions for nine years. At WDI, she oversaw the production of content for Disney theme park attractions worldwide, including animated film projects like "It's Tough to be a Bug", "Buzz Lightyear", "Honey, I Shrunk the Audience", and the large format film, "Soarin'" (for Disney's California Adventure Theme Park). Burke also served as a Production Executive for Touchstone/Hollywood Pictures on such films as "V. I. Warshawski" and "Innocent Man."
A graduate of the film program at University of Southern California, Burke began her career in live action features including "Man with Two Brains," "Young Doctors in Love" and "Top Gun."
Ms. Burke will open an IBN Production office in the greater Los Angeles area. She will supervise IBN's in-house creative services staff in its Salt Lake City headquarters, as well as manage additional IBN production partner relationships throughout the United States.
About InStore Broadcasting Network
InStore Broadcasting Network is the largest retail media network in the United States, encompassing nearly one billion shopper visits each month in more than 15,000 grocery and drug stores throughout the U.S. and Canada. IBN operates the PerfectMedia? digital retail system, which leverages in-store audio and video narrowcasting systems and internet delivery using proprietary techniques to create an integrated symphony of digital media. PerfectMedia includes a variety of displays around a store, coordinated by a localized store-specific server. More information is available at http://ibnads.com
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
|
In Los Angeles, Hollywood Is the Symbol For Entertainment
The term 'entertainment' is one and the same with Hollywood, Los Angeles, if nowhere else. Hollywood is home to many famous studios, and has turned out blockbuster after blockbuster over the years. It is understandable why it known as the 'entertainment capital of the world.'
Los Angeles Negligence Lawyers: Lending a Hand to Prevent Carelessness
A person can receive injuries in various ways and times. Even if a person is careful with regard to his actions, harm may be acquired due to the wrongful doings or carelessness of other people.
LoanToolbox Named One of Los Angeles' Fastest Growing Companies in Deloitte's Los Angeles Technology Fast 50
LoanToolbox, the mortgage industry's leading provider of innovative marketing and training solutions, is recognized as one of the fastest growing technology companies in Greater Los Angeles, CA.
Los Angeles Consumers Discover Time-Saving Products at 4th Annual Los Angeles Organizing Expo
Los Angeles' only public organizing expo devoted exclusively to time-saving products, solutions, tools and services, is set for Monday September 22, 2008 at the Olympic Collection in West Los Angeles. Returning this year is the "Organizing Theater" and new for 2008 is the "Ask The Organizer Panel" where the public can address their very own organizing challenges.
The Renaissance Hollywood Hotel & Spa Throws Support Behind 2008 Aids Walk Los Angeles
AIDS Walk Attempting to Out-Raise Last Year's $3.9 Million Fundraising Record.
Hohner Announces Los Angeles And New York Viewings of the Bob Dylan Collection
Hohner Inc. announces a special viewing of the Bob Dylan Collection of hand-signed harmonicas at Sam Ash Music. The collection can be seen at Sam Ash Music, 7360 Sunset Blvd, Los Angeles, CA (323-850-1050) from September 24 through October 8, from 10:00 a.m. 8:00 p.m. It can be seen at Sam Ash Music, 155 W. 48th Street, New York, NY (212-719-2625) from October 15 through October 29, from 10:00 a.m. to 8:00 p.m.
Los Angeles Organizing Expo Reflects The Most Current Trends In Residential And Business Organizing
A record crowd of consumers, organizing professionals, home building reps and interior designers attends the areas only event geared for getting and staying organized.
A New Threat: Increasing Car Accidents in Los Angeles
Car Accidents in the United States
Most Popular Entertainment Outlets in Los Angeles
Nothing compares to Los Angeles in terms of pure entertainment Millions of visitors come to LA every year, drawn by its non-stop entertainment, pulsating excitement and incomparable diversity
Los Angeles County Embarks On Landmark Trade Mission To China
Supervisor Antonovich to Lead Delegation with World Trade Center Association LA-Long Beach and the LAEDC to Strengthen Vital Trade Pacts
Beryll Los Angeles
Berylls West Coast location in Santa Monica, is not only studio for the handcrafted Beryll collections but also showroom and appointment only flagship store as well as gallery of Beryll founder and designer Sigmar Bergs art work - www.beryll.com - Beryll the upscale accessory company recognized by discerning fashion connoisseurs for its superior quality, trend-setting designs, limited-edition sunglasses and unique handcrafted jewelry and leather collections made in USA
Finding the Right Los Angeles Sedation Dentist For You
How many times have you suffered from the discomfort that a toothache can bring but endured it anyway because you were too afraid of paying your dentist a visit Well, you do not have to fear no more
Los Angeles Lawyers Learn How to Build Million Dollar Law Firms with Proven Rainmaker Marketing System - Los Angeles County Bar Association Members A
The Rainmaker Retreat was held April 25-26, 2008 in downtown Los Angeles. During this two-day law firm marketing boot camp, Rainmaker CEO and best-selling author Stephen Fairley and Master Business Coach Travis Greenlee taught small and solo law firms proven, step-by-step strategies to build successful, seven-figure practices. It was presented by The Rainmaker Institute, LLC, the nation's largest law firm marketing company for small law firms and was sponsored by the Los Angeles County Bar Association (LACBA).
Bankruptcy Attorneys Los Angeles - How To Find The Best Attorneys Los Angeles Has To Offer
Are you looking for bankruptcy attorneys in Los Angeles Many people today are in the unfortunate situation of having to file for bankruptcy, and bankruptcy attorneys can certainly help alleviate that situation as much as possible by getting the best possible deal for you in court
Los Angeles Mall Offers Shopping And Services
The Beverly Center is a shopping mall in Los Angeles, CA. It is housed in a monolithic eight-story edifice situated in the city of Beverly Hills, near West Hollywood. The Center serves the entire city of Los Angeles. The mall's tenants include Macy's, Bloomingdale's, and a multi-screen theater. Also present are such retail outlets as Banana Republic, Victoria's Secret, Dolce and Gabbana, Louis Vuitton, Gucci, Dior and Hugo Boss. The mall's terrace offers a panoramic view of downtown Los Angeles.
|
 |
|
