City Hall Los Angeles

Start And Grow Your Book Publishing Company At The 19th Annual Publishing University In Los Angeles, May 27-29, 2008

Los Angeles, CA (PRWEB) May 2, 2008 -- Should the book's cover be red or blue?

Will my book sell from my web site?

How can I get booked on more radio shows?

Is direct mail effective for selling books?

These are just a few of the questions that small book publishing companies, independent publishers, and even established publishers ask themselves. Yet hiring a variety of expert consultants is often cost prohibitive.

What if publishers could get answers to these and hundreds of other questions they have in just a few days? Well, they can!

More than 200 seasoned industry professionals will be in Los Angeles, CA, at the 19th Publishing University (http://www.pma-online.org/pmau/2008/template.aspx) May 27-29, sharing their knowledge, insight and tips about book publishing with hundreds of individuals from self-published authors to publishing house executives. This year's University--which offers more than 80 sessions during the three full days--is aimed at guiding new and expanding publishers from start-up to "grown-up"--and beyond. The Publishing University is presented by PMA, The Independent Book Publishers Association, celebrating 25 years as the largest trade association for independent publishers in the world.

In addition to eight separate book publishing educational (http://www.pma-online.org)"tracks," including Sales, Marketing, Editorial, Publicity and Finance, an Advanced track dedicated to more experienced publishers, the 2008 Publishing University features:

Dominique Raccah, president and CEO of Sourcebooks, one of the fastest-growing independent publishers in the industry sharing her insights and experiences as she built--and continues to build--her successful company.

David Steinberger, CEO of Perseus Book Group, named by Publishers Weekly as the 2007 Publisher of the Year, and Johnny Temple, Publisher of Akashic Books, whose success has been built on "out of the mainstream" urban and political fiction, in a panel discussion on the future of independent publishing.

Sara Nelson, Editor of Publishers Weekly, the key book industry trade magazine, speaking exclusively to the Advanced track Publishing University attendees from her unique perspective as both a participant in, and observer of, the book industry.

Past attendees say it best:

"I learned so much at Publishing University and was so impressed with the workshops and the facilitators. Everyone was helpful and accessible. It was an experience that has propelled me to another level with my publishing company." -- Deborah Bellis, President, Reflections Publishing, Inc., Inglewood, CA

"Now I know why colleagues told me it is so worth the money! I gathered more information and made more contacts than I could have in probably three years of work on my own." --Pamela Waterman, The Discovery Box Publishing, Mesa, AZ

"I made great connections, I learned a boatload, and most importantly, I learned the areas where I really need to improve our capabilities. Small publishers face a huge amount of hurdles in the marketplace. The Publishing University gives you a vital leg up." --John DiCocco, BallMarker Press, LLC, Belmont, MA

For details, visit The Independent Book Publishers Association's website at www.pma-online.org/pmau/2008/template.aspx or contact Terry Nathan, Executive Director, The Independent Book Publishers Association at 310-372-2732.

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