City Hall Los Angeles

Introducing Engagement Commerce: Fididel Launches First Site with Real-Time Negotiation to Give Buyers More Control of the Online Shopping Experience

SAN JOSE, Calif. (Business Wire EON) May 5, 2008 -- At launch, Fididel will have tens of thousands of products that cover such product categories as electronics, sporting goods, home and garden, etc. The number of sellers and products are expected to grow exponentially once awareness grows.

Fididel combines the thrill of negotiation with the satisfaction of buying now. Based on a patent-pending technology platform that allows for real-time interaction between buyer and seller, Fididel brings ecommerce advantages to both parties while also creating a revenue stream for a new class of online sales associates.

Fididel Provides Buyers with Purchase Control and Immediate Satisfaction

-- Buyers can search for products they're interested in and immediately begin negotiating on price.

-- Buyers can engage the seller or a "Fidideler" on any product, rather than wait for an auction to end.

-- Fididel eliminates the frustration or disappointment that accompanies a competitive bidding process.

Fididel Empowers Sellers with a Global Negotiation Team and Pricing Flexibility

-- Each seller has access to a global negotiation team on a 7 by 24 hour basis known as "Fididelers" who are trained to negotiate on behalf of a seller.

-- Sellers can adjust their pricing in real-time based on buying demand and inventory.

-- Sellers don't have to live with "one shoe fits all." They can in real-time modify pricing to meet diverse market demands.

What is a Fidideler?

-- A Fidideler is someone who negotiates the purchase price on behalf of a seller, and receives a commission based on the price they secure for the product.

-- A person interested in negotiating on behalf of a seller must go through Fididel University. For more information about the Fidideler community, contact: fididelers@fididel.com.

-- A Fidideler may be located anywhere in the world. There are currently Fididelers in the USA, China, India, Vietnam, Europe and several other countries.

"Fididel transforms ecommerce to engagement commerce through the ability to negotiate in real-time, addressing major disadvantages in today's ecommerce options," said Hal Wendel, Founder and CEO, Fididel. "Through a global community of Fididelers, we're offering a fun and addictive environment for people to buy and sell products, in addition to creating new opportunities for revenues and international commerce."

Fididel is currently funded by Quest Venture Partners LLC.

About Fididel

Fididel is revolutionizing ecommerce through the power of "real-time negotiation," giving buyers and sellers the immediate satisfaction of negotiating the purchase price and closing the deal in real time. It's the first online marketplace that reflects the commerce and communication found in any street market worldwide - the thrill of negotiation to secure the best deal. Fididel is headquartered in San Jose, CA. More information may be found at www.fididel.com.

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