City Hall Los Angeles

New Report Reveals Technology, Car and Entertainment Brands are the Most Talked About Sectors in Social Media

London, UK (PRWEB) June 24, 2008 -- immediate future today releases its annual 'Brands in Social Media (http://www.immediatefuture.co.uk/the-top-brands-in-social-media-report-2008/)' report. The report, now in its second year, shows consumer conversations, reviews, comments and mentions, and reveals how the presence of the biggest global brands is increasing across social media, including social networks (http://www.immediatefuture.co.uk/the-top-brands-in-social-media-report-2008/) such as Facebook, Myspace and Bebo.

The top three most talked about brands online are Google, Yahoo! and Apple, closely followed by entertainment companies such as MTV and Disney. Car marques enjoy increasing online chatter, with six featuring in the Top 25 most talked about brands. This is a two third increase on last year, with new entries from luxury car manufacturers Porsche and Mercedes joining Ford, BMW, Honda and Toyota.

The 'Brands in Social Media' report offers insight into conversations and brand mentions about global brands in social media such as blogs, forums and networks like Facebook and Bebo. The research examines both the popularity and sentiment of the Interbrand's Top 100 (2007) to discover the most talked about brands online, alongside positive and negative attitude towards a brand in social networking (http://www.immediatefuture.co.uk/the-top-brands-in-social-media-report-2008/) groups.

This year's 'Brands in Social Media' Top 10 compared to last year's results are as follows:

Rank Brands in Social Media 2008 (Top 10) Brands in Social Media 2007 (Top 10)

1 Google Google

2 Yahoo! Yahoo!

3 Apple Apple

4 Sony Microsoft

5 Disney Canon

6 Nintendo Sony

7 eBay Dell

8 Ford eBay

9 Microsoft Disney

10 Canon Ford

Katy Howell, managing director of public relations specialists' (http://www.immediatefuture.co.uk) immediate future, highlights the biggest changes since the last report, "It is clear from our research that conversations and brand mentions, across all industry sectors, are increasing year on year. The number of media channels now available in social media is expanding too, with emerging platforms such as Twitter providing a new focus for brand conversations.

"Brand perceptions and reputations are being formed, changed, damaged and applauded across social media. Our snapshot of the brand share of voice is a first step in identifying the opportunities for brand engagement as well as the potential crisis issues."

Not all brands are discussed equally across the differing social media channels. MTV does well in YouTube and photography brands such as Canon excel in Flickr. Starbucks claims lots of brand mentions in sites like Twitter, where it is often cited as a spontaneous meeting place!

Understanding that brand mentions alone cannot provide a full picture of a brand's share of voice, immediate future scrutinised the branded groups generated by consumers in popular social networks. The resultant snapshot shows a largely positive sentiment for brands like Starbucks, Disney and Nike.

The Automotive sector holds one of the strongest positions, with Honda, Porsche, Ford, Mercedes and Toyota all showing highly brand favourability and, crucially, low negative reaction. Some brands don't fare so well and in particular Microsoft, EBay and McDonald's garner a greater amount of criticism.

Howell concludes, "'Brands in Social Media' provides the starting point for understanding how consumers and customers regard a brand. Using this information, as well as observing who is leading these conversations and how they are linked, it is possible to identify which types of social media a brand must monitor and engage with to enhance and increase advocacy and recommendation."

The 'Brands in Social Media' report is available from Tuesday 24th June, at the Online Media and Marketing Show at the Business Design Centre. Katy Howell will be speaking at the event in the Online Advertising Arena on Wednesday, 25th June at 1pm. She will be discussing the report and how best to tap into social media conversations and deliver tangible results.

For further information or to arrange an interview with Katy, please contact Hinda Smith hinda.smith@immediatefuture.co.uk / 0845 408 2031.

About 'Brands in Social Media' research

immediate future analysed a variety of popular social media including microblogging sites like Twitter, forums, blogs and social sharing sites like You Tube and Flickr, alongside social networks, MySpace, Bebo and Facebook. The report examines share of voice for each brand and compares this to the economic and offline rankings of respected reports: The 2007 Interbrand Top 100 and the more recent Millward Brown 'BrandZ' research.

About immediate future

immediate future is an independent public relations agency.

public relations specialists (http://www.immediatefuture.co.uk) in online, social media and SEO, immediate future manages brand reputation to ensure a positive profile for clients whilst creating brand advocates in the on and offline community. Placing clients at the heart of the debate is central to immediate future's approach.

The agency works with its clients, as an extension of the team, to achieve their business objectives, helping to establish them as thought leaders in their sector, and deliver tangible, measurable results. Both client and industry reputation has helped to establish immediate future as one of the UK's fastest growing, most dynamic agencies.

Since the agency's launch in 2004, clients have included Sony Europe, Mercado Software, Avenue A | Razorfish, Buena Vista Games, Sara Lee, Hotel Chocolat and EMI. For more information please visit immediatefuture.co.uk

###

MORE ARTICLES:

Moosejaw Mountaineering Provides Mobile Customer Service Option Offering Connectivity 24/7 and Brings Customer Intimacy to Shopping
Moosejaw Mountaineering creates a personal shopping adventure with MESSAGEbuzz mobile order tracking & text message solutions forming an interactive customer service platform.

AP9 PrivacyMatters Plots a Course for Safe Shopping Offline
AP9 PrivacyMatters offers tips on how to create the ideal offline shopping trip.

Imagination Meets Innovation at FITC Hollywood ?The Rich Media Entertainment Festival? Hilton Los Angeles/Universal City October 22 ? 23, 2007
Imagination meets innovation in the heart of Hollywood?s ?Entertainment District? when FITC presents FITC Hollywood, a festival for creative professionals working in advertising, design, animation, film, video, and the Internet.

Westlake Entertainment Announces the Release of an Israeli Documentary, ?Diameter of the Bomb?
The tragic Documentary of a suicide bus-bombing in Jerusalem that left 20 dead and 50 injured.

Thousands of Happy Consumers Comment on Shopping Online For Area Rugs At NaturalAreaRugs.com
Natural Area Rugs has been getting its fair share of fan mail. With glad tidings from customers pouring in, the season looks merry and bright.

CorePlayer™ Empowers Mobile Entertainment
CoreCodec’s first commercial mobile multimedia product enables Next-Generation digital media files to be played anywhere.

Sun's CGO to Discuss Game Development With Mike Mika of Backbone Entertainment and Chris Charla of Foundation 9
Mike Mika, Studio Head at Backbone Entertainment and Chris Charla, VP of Business Development at Foundation 9, join Shift Radio to chat with the Chief Gaming Officer of Sun Microsystems, Chris Melissinos, about the creation of franchise-based video games, the work culture at the biggest independent publisher, and the awesomeness of retro gaming. Chris will also share his gadget pick of the week.

Las Vegas - The Entertainment Capital
In my opinion, the Las Vegas area is one of the nicest places in the Western US and falling in love with Las Vegas is easy to do. This town is "The Entertainment Capital of the World" the city welcomes 37.

Affordable Shopping Solution in New Zealand
Office Buy is your online shopping bazaar, which fulfills all your stationery needs. Customer satisfaction and loyalty has awarded Office Buy a leadership position in providing quality stationery services to the people and business in New Zealand. Office Buy provides them with the finest service in stationery and office supplies. Office Buy has always been focused on quality stationery and printing for its customers. Office Buy has married the craft of fine printing and the art of customer service with the latest technologies. We have built our business on creating customer relationships that last. Our success is the result of providing quality products, excellent customer service, and custom programs that are developed to fill a need with ...

Hendershot's Sporting Goods Inc. Announces Site Redesign and New Features, Including Shopping for Deer Hunting Rifles Online
Hendershot's Sporting Goods announces a complete website redesign. New features include an online accessories store and increased navigability, along with eye-catching graphics. The site follows in the business' tradition as a leader in customer service and firearm sales.

Online Website Shopping Carts
When you shop online, you have to use website shopping carts to keep track of what you are buying, and to finalize the sale.

Features In Barbeque Grilles Shopping
There is a lot of guesswork involved when you are shopping and considering all of the features in barbeque grills shopping that are available through Internet shopping websites and brick and mortar buildings located in any city in the United States. People have specific cooking styles and can be very particular about how they cook their barbeque.

Shopping For Electronics: A Few Helpful Tips, Part 2
So you?ve found a product that not only has all of the specifications you need, but it also has a great reputation with those who have had experience with it. The next step from there is to find it for the lowest price. If you are buying on the internet, then you will have an easy time doing so. There are many price aggregate services that draw prices from hundreds of different stores on the web. All you have to do is enter the name of the thing you want, and wait for the results to pour it. Google is one of these services, and is probably the most popular (as well as the easiest to browse).

Online Shopping Mall - Offers Great Home Business Opportunity
Can the average man or woman really make money easily, from the comfort of their home? - Yes - Get the facts